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Search Engine Land

How important is Google Shopping for retailers?
Search Engine Land
... with Shopping ads on its search results, advertisers would immediately lose a significant share of site orders as a result — and it's not a guarantee they'd be able to get them back through greater prominence of other comparison shopping engines ...

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Search Engine Journal

404 vs Soft 404 Errors: What's the Difference & How to Fix Both
Search Engine Journal
Since all the search engines will only give you a subset, running it on multiple search engines can help give a larger list of pages of your site. This list can be exported and run on tools for a mass 404 check. I simply do this by adding all URLs as ...

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Search Engine Journal

Think You Know Who Your SEO & PPC Competition Is? Think Again!
Search Engine Journal
Sometimes search engines prefer to give users multiple vendor options to choose from. As a result, directories like Homestars (for contractors), Capterra (for software), Yelp (for local businesses), and TripAdvisor (for travel and hospitality) results ...

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