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Harley-Davidson launches global riding campaign
Powersports Business (press release) (subscription) (blog)
Harley-Davidson has launch a new brand platform, "All for Freedom, Freedom for All," to celebrate the company's legacy and "the pursuit of freedom that unites all." With a focus on the universal pursuit of independence, authenticity and the feeling of ...

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WIRED

Go Spend $35K on an Electric Off-Roader That Out-Torques Tanks
WIRED
If you love kicking up mud and bombing around off-road but feel guilty spewing all that carbon dioxide, Nikola Powersports has you covered—assuming you've got $35,000 to spend on an electric off-roader with more torque than a tank. I'll pause while ...

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Powersports Finance (registration)

Lenders Collaborate to Share Insights in Fraud Consortium
Powersports Finance (registration)
PointPredictive is actively looking for more financial institutions to join its Automotive Lending Fraud Consortium, which is an industry collective aimed at tackling the problem of auto and powersports fraud through collaboration, Frank McKenna, chief ...

 




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